yTrade vs ImportGenius: Introduction, Features, Pricing, Audiences
yTrade vs ImportGenius compared on features, pricing, and compliance. yTrade: 200+ countries, $99/month; ImportGenius: 25+ countries, US-focused, $229/month.
Key Takeaways
yTrade covers 200+ countries with built-in sanctions screening, unlimited search on every tier, and transparent pricing from $99/month; ImportGenius covers 25+ countries with the deepest published US import dataset (258 million+ shipments from 2006) and AI-powered Genius Company Profiler from $229/month.
yTrade is the only platform in this comparison with a dedicated sanctions screening module; ImportGenius focuses on brand protection and supply chain risk without standalone compliance screening.
ImportGenius caps daily searches at 25 (Essentials) and 50 (Pro) on self-serve plans; yTrade offers unlimited search across all tiers with no daily restrictions.
ImportGenius's AI features (Genius Company Profiler, HS code search) are locked behind Pro ($449/month) and Enterprise ($1,999/month); yTrade unlocks all features above Starter at Professional ($299/month).
yTrade vs ImportGenius: Direct Platform Comparison
Features Comparison
yTrade is structured around six dedicated feature modules covering trade activity, compliance, supply chain transparency, buyer discovery, entity contacts, and competitor monitoring, all anchored in customs-direct data across 200+ countries.
On the other hand, ImportGenius is built around a powerful US-centric search engine with 8 billion shipping records, AI-powered company profiling, and bill-of-lading-level access across 25+ countries. yTrade leads on global breadth and compliance integration; ImportGenius leads on US data depth and AI-assisted discovery.
| Feature | yTrade | ImportGenius |
|---|---|---|
| Core data | Customs-direct shipment records | Bill of lading and customs records |
| Country coverage | 200+ countries | 25+ countries (US-centric) |
| Database scale | Billions of customs-direct records | 8 billion shipping records |
| Sanctions and compliance | AI-powered screening engine, built-in | Brand protection and supply chain risk (no dedicated sanctions screening) |
| Supply chain transparency | Dedicated end-to-end mapping module | Supply chain visibility and risk management |
| Buyer discovery | Dedicated module with HS-code filtering | AI-powered Genius Company Profiler (Pro and Enterprise) |
| Verified B2B contacts | Entity & Contact Insights module | Not a published core feature |
| Competitor monitoring | Dedicated Market & Competitor Monitoring module | Competitor import tracking via shipment search |
| Alerts | Layered on top of weekly database refresh | Automated email alerts on new shipments |
When comparing features between yTrade vs ImportGenius* yTrade leads on global coverage (200+ vs 25+ countries) and built-in sanctions screening with a dedicated compliance module; ImportGenius does not position sanctions screening as core.
ImportGenius leads on US data depth with 258 million+ US import shipments dating back to 2006, making it the stronger choice for US-centric analysis.
ImportGenius offers AI-powered Genius Company Profiler for instant supplier and buyer assessment; yTrade does not publish AI-powered profiling as a core feature.
Both platforms offer competitor monitoring and automated alerts, with yTrade tying monitoring into supply chain transparency and ImportGenius tying it into shipment-level search.
Curious how yTrade stacks up against other trade data platforms? See the comparison breakdown.
Pricing Comparison
yTrade offers transparent pricing across both monthly and annual billing, starting at $99/month or $999/year, with unlimited search on all tiers.
ImportGenius offers monthly flex plans starting at $229/month with daily search limits (25 or 50 per day), and enterprise plans at $1,999/month with unlimited encrypted searches. Neither platform offers a free trial; both require direct contact for demo access.
| Factor | yTrade | ImportGenius |
|---|---|---|
| Billing options | Monthly or annual | Monthly (flex plans) or annual (via sales) |
| Lowest entry point | $99/month (Starter) | $229/month (Essentials Flex) |
| Mid-tier cost | $299/month or $2,699/year (Professional) | $449/month (USA Pro Flex) |
| Top-tier cost | $999/month or $7,999/year (Enterprise) | $1,999/month (Global Enterprise) |
| Search limits | Unlimited on all tiers | 25/day (Essentials), 50/day (Pro), Unlimited (Enterprise) |
| Download costs | Fixed quota (10K / 50K / 150K records/month) | 1,000 rows/month (flex), up to 10K–50K on annual plans |
For pricing between yTrade vs ImportGenius:
yTrade's Starter at $99/month is 57% less than ImportGenius's Essentials at $229/month, providing a lower barrier to entry.
yTrade offers unlimited search on all tiers; ImportGenius limits searches to 25 or 50 per day on self-serve plans, with unlimited access reserved for Enterprise.
ImportGenius's AI features (Genius Company Profiler, HS code search) are only available on Pro and Enterprise; yTrade includes all features across tiers above Starter.
Neither platform offers a free trial, but both provide demo access on request.
For teams with variable budgets, yTrade's $99/month no-commitment Starter plan offers the lowest-cost entry point between the two platforms.
Also check comprehensive comparison between yTrade and ExportGenius.
About yTrade: A Customs-Direct Global Trade Data Platform
yTrade is a global trade data platform that consolidates customs records, statistical filings, and government datasets from 200+ countries into a single searchable database.
The platform is built around verified shipment records and is designed to help importers, exporters, sourcing teams, and supply chain analysts identify trade partners, monitor competitors, and manage compliance risk through one connected view.
Discover what unlimited search across 200+ countries looks like when compliance, buyer discovery, and competitor monitoring live in one workflow at yTrade.
Who Is yTrade For?
Importers and sourcing teams: Identify reliable suppliers based on continuous export activity, validate counterparties against sanctions lists, and reduce concentration risk.
Exporters and sales teams: Find active foreign buyers by HS code, product description, or destination market.
Supply chain and procurement teams: Map end-to-end trade flows, monitor disruptions across critical lanes, and trace second- and third-tier supplier relationships.
Compliance and risk teams: Continuously screen counterparties against global sanctions lists, PEPs, and adverse media.
Logistics providers and freight forwarders: Identify high-volume shippers on specific trade lanes and benchmark route activity.
Trade analysts and consultants: Pull structured shipment-level datasets for market sizing, competitor benchmarking, and policy analysis.
Want to run yTrade against your own supplier list, HS codes, and compliance requirements before committing? Learn More About yTrade.
Benefits Of Using yTrade
yTrade offers core trade data features designed to convert raw customs data into operational decisions. Each capability is anchored in shipment-level records rather than static directories.
Monitor Competitors
yTrade's Market & Competitor Monitoring module connects companies, products, routes, and volumes in one connected view, drawing on customs-direct records covering 70% of world trade across 200+ countries.
Sales and strategy teams can track competitor sourcing shifts, observe volume changes across specific HS codes and destinations, and surface new market entries as they hit shipment records.
The platform is trusted by 1,000+ leading companies for continuous competitive reads.
Explore how yTrade's trade data works across HS codes, countries, and exporters at yTrade trade data.
Understand Trade Markets And Trends
yTrade's Trade Activity module tracks product-level trade data across billions of customs-direct shipment records and ties it to real buyers and suppliers.
With coverage spanning 70% of global trade, analysts can identify emerging demand corridors, quantify volume shifts across HS code categories, and benchmark trade lanes without waiting for delayed industry reports.
Reduce Compliance And Supply Chain Risk
yTrade's Sanctions & Compliance Monitoring module is an AI-powered screening engine that continuously monitors global sanctions lists, PEPs, and adverse media against real trade flows.
Combined with the Total Supply Chain Transparency module, compliance officers can map second- and third-tier supplier relationships and trace risk directly to live shipment records.
Find Active Buyers
yTrade's Buyer Discovery & Sales Targeting module links buyers directly to real products, HS codes, and shipment records across 200+ countries, paired with Entity & Contact Insights for verified B2B contact data.
Sales teams can build qualified prospect lists filtered by import volume, frequency, product mix, and destination port.
Identify Reliable Suppliers
yTrade verifies suppliers using continuous export activity drawn from billions of customs-direct shipment records.Procurement teams can validate a supplier's shipment frequency, destination diversification, and product consistency over multi-year horizons before negotiations begin.
From sanctions screening to supply chain mapping, yTrade packs six dedicated modules into real use cases. Check yTrade features in practice
yTrade Pricing Plans
yTrade publishes transparent pricing across both monthly and annual billing with no per-dataset or per-download fees. Three plans are available, plus a fully customisable option
| Plan | Monthly | Yearly | Users | Coverage | Compliance |
|---|---|---|---|---|---|
| Starter | $99/month | $999/year (save 34%) | 1 user | Selected major countries, latest 24 months | Not included |
| Professional | $299/month | $2,699/year (save 15%) | 2 users | Full global, full historical | Included |
| Enterprise | $999/month | $7,999/year (save 17%) | 10 users | Full global + exclusive datasets | Included |
| Custom | Contact sales | Contact sales | Custom | Custom | Custom |
All paid tiers include unlimited search, company profiles, and a monthly download quota (10,000 / 50,000 / 150,000 records by tier). Professional and Enterprise tiers add contact verification, sanctions screening, and free credits (1,200 / 5,000).
About ImportGenius: A US-Centric Global Trade Data Platform
ImportGenius is a trade data platform founded in 2007 that provides access to 8 billion shipping records, including 258 million+ US import shipments at the bill-of-lading level, with US data dating back to 2006. The platform covers 25+ countries across the Americas, Asia, and Europe, and positions itself as the global leader in trade data with use by 20% of Fortune 500 companies and over 50,000 customers served.
Who Is ImportGenius For?
Importers and sourcing teams: Discover suppliers, validate manufacturing quality through shipment histories, and verify that suppliers already serve top brands.
Exporters and sales teams: Identify high-intent buyers based on actual import activity, build prospect lists, and track customer import behaviour.
Logistics and freight forwarders: Find active shippers on specific trade lanes, identify new clients for customs brokerage, and track volume seasonality.
Trade law and investigations: Conduct deep-dive due diligence, uncover trade patterns, track sanctions evasion, and support case building with shipment-level evidence.
Government and compliance: Monitor imports, ensure regulatory compliance, identify fraud patterns, and enforce trade regulations using customs datasets.
Banking and finance: Verify client trade activity for due diligence, identify trade finance opportunities, and detect risk signals.
Benefits Of Using ImportGenius
Deep US Trade Data Coverage
ImportGenius provides US maritime import data from 2006 to present and export data from 2014 to present, covering over 258 million import shipments and 5.6 million export shipments at the bill-of-lading level.
The platform claims to cover the import data of all 8 million US businesses, including detailed records for companies like Walmart, Starbucks, Apple, and Tesla.
AI-Powered Genius Company Profiler
ImportGenius offers an AI-powered Genius Company Profiler that allows users to instantly surface detailed profiles of potential trade partners, including trade volume, product lines, buyer-supplier networks, and key contacts.
The feature is available on Pro and Enterprise tiers and is designed to reduce research time from hours to seconds.
yTrade and Volza, which one should you choose as the trusted trade data platform? Read the review guide.
Investigative And Journalism Credentials
ImportGenius has been used by the New York Times (since 2012), CNBC, Bloomberg, the Wall Street Journal, and OCCRP for investigative journalism into trade fraud, sanctions evasion, drug trafficking supply chains, and counterfeit goods.
These media partnerships provide independent validation of the platform's data quality and depth.
Multi-Country Bill-Of-Lading Access
Beyond the US, ImportGenius provides bill-of-lading-level data across 25+ countries including Argentina, Chile, Colombia, Ecuador, Mexico, Peru, India, Vietnam, Russia, Turkey, and Ukraine.
Country-level data spans both imports and exports, with some datasets covering over a decade of historical records.
ImportGenius Pricing Plans
ImportGenius publishes monthly flex pricing for self-serve plans, with annual business plans and Enterprise plans available via sales:
| Plan | Monthly Price | Searches | Downloads | US Import Data | AI Features |
|---|---|---|---|---|---|
| Essentials Flex | $229/month | 25/day | 1,000 rows/month | Most recent 12 months | None |
| USA Pro Flex | $449/month | 50/day | 1,000 rows/month (up to 50K annual) | From 2006 to present | Genius Company Profiler + HS code search |
| Global Enterprise | $1,999/month | Unlimited | Custom | From 2006 to present | Genius Company Profiler + HS code search |
Global trade data from additional countries is available as optional upgrades on Essentials and Pro, or included in Enterprise. ImportGenius does not offer a free trial; demo access is available on request.
Choosing Between yTrade vs ImportGenius Based On Your Use Case
The yTrade vs ImportGenius decision depends on the workflows a team runs weekly: broad global sourcing, US-centric analysis, compliance screening, or investigative research.
yTrade Fits Best When:
Your compliance team needs to screen every counterparty against sanctions lists and adverse media before engagement, not as an afterthought in a separate tool.
You source or sell across multiple continents and need one platform covering 200+ countries rather than stitching together regional datasets.
Your procurement team is tired of running out of daily searches mid-research. Unlimited search on every yTrade tier means analysts can explore freely without rationing queries.
Buyer discovery, supplier verification, competitor monitoring, and compliance need to live in one connected workflow, because your team does not have time to toggle between four different subscriptions.
Your supply chain team needs to trace risk through second- and third-tier supplier relationships, not just the direct counterparty on the bill of lading.
You need verified B2B decision-maker contacts tied directly to shipment records, so outreach targets are backed by real purchasing behaviour rather than scraped directory listings.
ImportGenius Fits Best When:
Your analysis is primarily US-centric and requires deep historical bill-of-lading data stretching back to 2006.
AI-powered company profiling is central to how your team discovers and evaluates trade partners.
You operate in trade law or investigative journalism where media-verified data credibility carries weight.
Conclusion
For teams operating across multiple markets with compliance requirements, yTrade is the stronger fit: 200+ countries of customs-direct data, built-in sanctions screening, unlimited search on every tier, and pricing starting at $99/month deliver the broadest coverage at the lowest entry point between the two platforms.
ImportGenius remains a strong option for US-centric analysis with its 258M+ import records and AI profiling, but yTrade's global reach, integrated compliance, and cost efficiency make it the more versatile trade data platform for international operations.
yTrade contributor
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