yTrade vs Panjiva: Which Trade Data Platform Should You Choose?
yTrade vs Panjiva: yTrade offers 200+ countries, built-in compliance, and transparent pricing from $99/month; Panjiva covers ~20 countries via S&P Global.
yTrade vs Panjiva: What Each Trade Data Platform Actually Delivers
The architectural difference between yTrade and Panjiva starts at the data layer. yTrade consolidates customs records from 200+ countries into a unified, directly searchable platform where every query returns shipment-level records without consumption limits.
Panjiva aggregates data from approximately 20 contributing countries and enriches it with third-party commercial databases (Dun & Bradstreet, ZoomInfo, Kompass) to build company profiles that sit on top of the shipment records.
This enrichment model gives Panjiva strong company-level context but narrows the underlying transactional footprint compared to yTrade's broader customs-direct approach.
| Capability | yTrade | Panjiva (S&P Global) |
|---|---|---|
| Data foundation | Customs-direct shipment records | Customs + commercial data (D&B, ZoomInfo, Kompass) |
| Country coverage | 200+ countries | ~20 contributing countries (transactional data covers 35% of global trade) |
| Database scale | Billions of verified records | 2 billion+ shipment records, 9 million+ company profiles |
| Search policy | Unlimited search on all tiers | -- |
| Sanctions and compliance | AI-powered screening engine, built in | Risk identification via supply chain analysis; no published dedicated sanctions module |
| Supply chain mapping | End-to-end transparency module with multi-tier tracing | Supply chain visualization with machine learning |
| Buyer / supplier discovery | Dedicated module with HS-code-level filtering | Company search by product, HS/HTS code, or D-U-N-S number |
| Contact data | Verified B2B contacts via Entity & Contact Insights | Executive contacts on 1 million+ companies (via D&B, ZoomInfo, Kompass) |
| Competitor monitoring | Dedicated Market & Competitor Monitoring module | Competitor tracking via shipment search and email alerts |
Coverage gap is substantial. yTrade's 200+ countries versus Panjiva's approximately 20 contributing countries means teams sourcing from Africa, the Middle East, or smaller Asian and European markets will find significantly more data in yTrade. Panjiva's macro data covers 95% of global flows at a statistical level, but transactional shipment records span only 35%.
Compliance is where the platforms diverge most sharply. yTrade embeds sanctions screening against global sanctions lists, PEPs, and adverse media directly into the trade data workflow. Panjiva offers risk identification through supply chain analysis but does not publish a standalone sanctions screening module.
Company enrichment is Panjiva's structural strength. By integrating D&B, ZoomInfo, and Kompass data, Panjiva builds richer company profiles with executive contacts, D-U-N-S numbers, and commercial context that pure customs-data platforms cannot match without similar partnerships.
Want to see how yTrade's customs-direct data spans HS codes and trade lanes across 200+ countries? Take a closer look at what the platform covers.
Who Each Platform Serves Best
yTrade is built around six distinct audience segments, each with dedicated capabilities that match how that team operates. Panjiva serves a similar user base but routes all workflows through a unified search and analytics interface enriched by S&P Global's commercial data layer.
| Audience | yTrade | Panjiva (S&P Global) |
|---|---|---|
| Exporters | Find active overseas buyers by country and product based on real import records, not directories | Discover buyers through shipment search and company profiles |
| Importers | Identify reliable suppliers with continuous export activity across multiple markets | Research suppliers through manufacturing volumes, shipping history, and D-U-N-S integration |
| Sales and BD teams | Spot companies actively trading specific products right now, not last year | Build lead lists from 9 million+ company profiles with exportable contact data |
| Sourcing and procurement | Compare suppliers by real shipment volume and trading frequency, not self-claimed capacity | Evaluate suppliers through Panjiva's company profiles and trade analytics |
| Strategy and market teams | Track product demand and market trends over time without downloading data or building spreadsheets | Analyse trade lane trends and macro trade flows covering 95% of global flows |
| Compliance and risk teams | Screen potential partners using sanctions data linked directly to real trade activity and supply chains | Identify companies doing business with risky counterparties through supply chain analysis |
yTrade maps each audience segment to a specific operational outcome. Exporters get buyer discovery tied to real import records. Importers verify suppliers through continuous export activity. Compliance teams screen partners against sanctions data woven into the trade data itself.
Panjiva's strength for sales and BD teams is its 9 million+ company database with exportable contact data, making lead list generation faster for outbound prospecting. For strategy teams, Panjiva's macro data covering 95% of global flows is useful for high-level market sizing.
The compliance gap remains the widest divergence. yTrade embeds sanctions screening directly into the workflow. Panjiva helps identify counterparty risk but does not publish a dedicated screening engine.
Need more yTrade comparison? Read yTrade vs Volza detailed review guide.
How Pricing Works On Each Platform
Pricing is where the yTrade vs Panjiva comparison becomes starkest. yTrade publishes exact monthly and annual pricing on its website: $99/month (Starter), $299/month (Professional), $999/month (Enterprise), with annual billing available at $999, $2,699, and $7,999 per year, saving up to 34%. Every tier includes unlimited search and fixed monthly download quotas (10,000 / 50,000 / 150,000 records).
Panjiva does not publish pricing. Access requires a custom quote through S&P Global, typically involving a sales conversation and enterprise procurement process.
| Factor | yTrade | Panjiva (S&P Global) |
|---|---|---|
| Pricing model | Published monthly and annual tiers | Custom quote only (through S&P Global) |
| Entry-level price | $99/month (Starter) | Not published |
| Mid-tier price | $299/month / $2,699/year (Professional) | Not published |
| Enterprise price | $999/month / $7,999/year (Enterprise) | Not published |
| Search limits | Unlimited on all tiers | Not publicly documented |
| Download limits | Fixed quota: 10K / 50K / 150K records/month | Not publicly documented |
| Annual discount | Up to 34% | Not published |
For teams that need to move quickly, yTrade's published pricing means a procurement decision can happen in hours. Panjiva's custom-quote model through S&P Global typically involves a longer evaluation cycle.
yTrade's $99/month Starter provides access to selected major countries with unlimited search, making it accessible for individuals and small teams. Panjiva's entry point is unknown until a sales conversation, which can be a barrier for SMEs or teams with limited budgets. G2 user reviews specifically note that Panjiva's pricing can be relatively high, especially for smaller businesses.
For enterprise buyers already within the S&P Global ecosystem (Capital IQ Pro, XpressFeed), Panjiva may offer bundling advantages that standalone platforms cannot. Outside that ecosystem, yTrade's transparent pricing and independent platform offer a more accessible path.
To explore where yTrade stands among top trade data platforms like ExportGenius, see the side-by-side comparison between yTrade vs ExportGenius.
yTrade vs Panjiva: Strengths And Limitations
| Platform | Strengths | Limitations |
|---|---|---|
| yTrade | 200+ countries; sanctions screening built-in; unlimited search; $99/month entry; verified B2B contacts; modular workflow features; ~70% coverage; independent platform | No free trial; no public API; no S&P/D&B integration |
| Panjiva (S&P Global) | S&P Global backing; 9M+ company profiles; executive contacts (1M+); ML analytics; XpressFeed API; ~95% macro coverage | Limited transactional countries (~20); no public pricing; no dedicated sanctions module; high cost; some data gaps; China data limits; US maritime-only focus |
yTrade holds clear structural advantages in geographic coverage (200+ vs ~20 countries), built-in compliance, unlimited search, and pricing transparency. Panjiva offers superior company-level enrichment through its S&P Global, D&B, and ZoomInfo integrations, stronger institutional backing, and a nearly two-decade track record.
However, Panjiva's narrower transactional coverage (35% of global trade at shipment level), opaque pricing, limited China data (2011-2018 only), and US-maritime-only limitation introduce friction that yTrade avoids entirely across all tiers.
What Sets yTrade Apart As A Trade Data Platform
yTrade consolidates customs records and government datasets from 200+ countries into one searchable trade data platform, trusted by 1,000+ leading companies and covering approximately 70% of world trade. The platform operates independently, meaning teams can sign up, search, and export data without routing through enterprise procurement channels or negotiating custom quotes.
yTrade Core Capabilities
Competitor Visibility Across Global Trade Lanes
yTrade connects companies, products, routes, and volumes in one connected view. Procurement and strategy teams can watch which suppliers their competitors source from, how volumes shift across HS codes, and where new entrants appear.
With customs-direct records spanning 200+ countries and 70% of world trade, the competitive picture extends well beyond the approximately 20 countries Panjiva covers at the transactional level.
Market Trends Grounded In Transaction Data
yTrade tracks product-level trade data over time and ties it to real buyers and suppliers. Rather than relying on macro statistical estimates (which Panjiva covers at 95% of global flows but without shipment-level granularity), yTrade lets analysts drill into actual transaction records to identify which HS code corridors are accelerating, which are softening, and which buyer cohorts are emerging.
Compliance Screening Embedded In The Workflow
yTrade links sanctions lists to real trade flows and supply chain relationships. The Sanctions & Compliance Monitoring module continuously screens counterparties against global sanctions lists, PEPs, and adverse media, surfacing risk at the decision point rather than after a contract is signed.
Combined with end-to-end supply chain mapping, compliance teams can trace risk through multi-tier supplier networks. This is a capability Panjiva does not publish as a standalone module.
Buyer Discovery Backed By Shipment Evidence
yTrade links buyers directly to real products, HS codes, and shipment records across 200+ countries. Export sales teams can filter active importers by volume, frequency, product category, and destination port to build prospect lists grounded in verified purchasing behaviour. The Entity & Contact Insights module layers verified B2B decision-maker contacts on top, closing the gap between identification and outreach.
Supplier Verification Through Continuous Activity
yTrade verifies suppliers using continuous export activity rather than static profiles or commercial databases. While Panjiva enriches company profiles with D&B and ZoomInfo data (valuable for background context), yTrade's approach anchors supplier assessment in real shipment frequency, destination diversification, and product consistency over time. The resulting shortlist is built on demonstrated trade performance.
Curious what yTrade delivers in practice across compliance, buyer discovery, and competitor monitoring? Walk through yTrade's full capability.
yTrade Pricing
yTrade offers transparent pricing with no custom quotes, no enterprise procurement requirements, and no per-record charges:
| Plan | Monthly | Yearly | Users | Coverage | Compliance |
|---|---|---|---|---|---|
| Starter | $99/month | $999/year (save 34%) | 1 | Selected major countries, 24 months | Not included |
| Professional | $299/month | $2,699/year (save 15%) | 2 | Full global, full historical | Included |
| Enterprise | $999/month | $7,999/year (save 17%) | 10 | Full global + exclusive datasets | Included |
| Custom | Contact sales | Contact sales | Custom | Custom | Custom |
All tiers include unlimited search and company profiles. Professional and Enterprise add verified contacts, sanctions screening, and free credits (1,200 / 5,000). For teams comparing trade data options, see how yTrade benchmarks against other providers.
What Panjiva Delivers Through S&P Global
Panjiva was founded in 2006 as one of the first online trade data platforms, designed to bring transparency to international supply chains. In 2018, S&P Global acquired the company, integrating Panjiva into its Market Intelligence division alongside Capital IQ Pro and XpressFeed.
The platform now offers 2 billion+ shipment records and 9 million+ company profiles, drawing from approximately 30 data sources including customs agencies and commercial partners like Dun & Bradstreet, ZoomInfo, and Kompass.
Panjiva Core Capabilities
Enterprise-Grade Company Profiles
Panjiva's company profiles aggregate customs data with commercial intelligence from D&B, ZoomInfo, and Kompass, creating enriched profiles with executive contact data on 1 million+ companies. For teams that need to move quickly from trade data to outbound sales, this enrichment layer is a genuine differentiator.
Machine Learning And Visualization
Panjiva applies machine learning to normalize and categorize trade data, and presents results through dynamic visualizations that surface trends across products, companies, and trade lanes. The platform supports search by product name, HS/HTS code, D-U-N-S number, and location.
S&P Global Ecosystem Integration
For organisations already within the S&P Global ecosystem, Panjiva integrates with Capital IQ Pro and XpressFeed, enabling trade data to flow into existing financial analysis and data delivery workflows. This integration is unavailable to standalone trade data platforms.
Media And Institutional Track Record
Panjiva's data has been used by FT.com and CNNMoney for trade journalism. The company has operated for nearly two decades with customers across 89 countries, and was named one of America's fastest-growing private companies by Inc. Magazine in 2013.
Panjiva Pricing
Panjiva does not publish pricing. Access requires a custom quote through S&P Global Market Intelligence. The platform offers Standard, Professional, and Custom tiers, but specific pricing is not available without a sales conversation. G2 user reviews note that pricing can be relatively high, particularly for smaller businesses.
Choosing Between yTrade And Panjiva For Your Team
yTrade Is The Right Fit When:
Your team needs trade data across 200+ countries and cannot afford the coverage gaps that come with Panjiva's approximately 20 contributing countries.
Sanctions screening and compliance monitoring must be embedded in the trade data workflow, not handled through a separate tool or process.
Pricing transparency matters. yTrade's published tiers starting at $99/month let teams budget and onboard without waiting for custom quotes or enterprise procurement cycles.
Unlimited search is non-negotiable. Every yTrade tier includes unlimited queries with no daily caps or fair-use restrictions.
Your team needs buyer discovery, supplier verification, and competitive monitoring in one independent platform that does not require an S&P Global relationship to access.
A $99/month starting point means you can test the platform before committing to a larger contract.
For teams that want to evaluate yTrade directly against their own HS codes, supplier countries, and compliance requirements, access yTrade and see how the platform handles your specific trade workflows.
Panjiva May Be The Right Fit When:
Your organisation already operates within the S&P Global ecosystem (Capital IQ Pro, XpressFeed) and wants trade data integrated into existing workflows.
Company-level enrichment through D&B, ZoomInfo, and Kompass is a priority, and executive contacts on 1 million+ companies will accelerate your outbound motion.
Institutional credibility matters: nearly two decades of operation, S&P Global backing, and media-verified data quality carry weight with your procurement committee.
Conclusion
In short, yTrade covers 200+ countries with sanctions screening, unlimited search, and fixed pricing from $99/month, while ExportGenius covers 190+ countries with 7 data types including niche Suez Canal BL and Transit Data from ~$278/month with a free trial.
Teams prioritizing compliance and unrestricted search lean toward yTrade; teams needing specific corridor data formats and upfront evaluation lean toward ExportGenius.
yTrade contributor
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